“We can not solve our problems with the same level of thinking that created them.”
— Albert Einstein

Conceptual modelling represents:

• A way how to effectively support solving challenges in social reality:
  • analyses,
  • optimisations,
  • business development and enterprise engineering.
• A way how to effectively support social reality by implementations.

Applying conceptual modelling in these tasks represents an engineering approach (similar to buildings or bridges construction). It enables to manage the quality and to carry out informed economic and managerial decisions.